8 Marketing Strategies for your Small Business

Business Marketing Strategies
Marketing Strategies

If you are a small business owner, have a limited budget and have a lot of difficulties succeeding with your initial campaigns, try out these viable marketing strategies.

1.Create a website for yourself

The world is online today. So, businesses that don’t have a website are likely to be missing out on a pressing part of the market.

Online business necessarily not mean you are selling your products through your website. It also means a portal to share information about your brand, client recommendations, prices and expertise, will place your business in the global attention.

Data and analytics determine the success of your website, such as scaling your customer attraction, the ways by which they found your website and duration of customers staying on your site.

2.Advertise through Facebook

Facebook, while having the biggest user base, outshine other marketing platforms when it comes to advanced targeting of audience. They incorporate specificity in targeting like the audience location, interests, age, sex, online behaviour etc. Around 2 million small businesses are actively using Facebook today.

Facebook advertising is very easy. A catchy headline, a brief content, one or two images and a link is all that you need. Though it’s a very popular and effective way of marketing, it takes some endurance to market on Facebook.

3.Email Marketing

Email marketing is an important mode of digital marketing and remains as the highest converting channel for interacting with leads. Often it involves highlighting new products, special offers and other important business updates.

Do not expect people to buy from your site as soon as they visit your site. Possible options to capture audience details include a free digital download, a free service trial, a seat at a webinar, site membership, a card and so on.

4. Social Media Marketing

Social media marketing is a successful trend that’s become a part of almost every business’s effective marketing strategy. Social media marketing allows you to connect with your audience on a personal level, thereby humanizing your brand.

Posting engaging content on social media helps in promoting your services or products to a wide audience.

5. Google Adwords

If you clearly know what you are doing, google Adwords work miracles to increase your sales and maximize your output.

In spite of being a paid channel, Adwords’ goal is to convey important indexed lists to customers therefore, it will be more affordable for you when you are using appropriate on-page SEO.

Google scores your promotion based on its quality. It is subjected to CTR (Click Through Rate), relevance and the presentation page where your advertisement sends the traffic to. Higher this score, lower will be your bid rate.

Check out our blog to know more about Google Adwords: https://leadscribe.co/stories/why-a-customer-should-run-after-you/

6. Content marketing

Content marketing is a strategic marketing approach of creating and distributing valuable, relevant and compatible content to drag and acquire a clearly defined audience to your website.

In short, instead of promoting your products or services, you are delivering information to your buyer and gaining business and loyalty from them in return. Unlike paid advertising, content marketing centres more on long-term results. Content is not limited to blog posts. It also includes videos, podcasts, online courses, and where people throng to consume information.

7.Webinars

A seminar taking place online in the form of a presentation, discussion or demonstration is known as webinars. Webinars are more engaging than simple videos, even if they are used in exactly the same way.

Webinars are often employed as lead magnets for digital marketing and the right topic can drive in huge traffic to your site. It builds credibility with your current customers.

They are a great medium for both live and recorded training. The real start time and live question and answer session tend to make people feel as if they are receiving more value than if they were watching a video with the exact same information.

8. Offer free consultation

People are always on the lookout for an expert opinion before they engage in any professional business. It is a great way to build your brand awareness and helps you to be seen as a leader in your niche.

 If you have a good interpersonal sales process in place, promoting a free consultation is a great way to generate new leads. This is a consultation, not a free session. Don’t do any heavy lifting or problem-solving. Better start with, “Here’s where I’d want to start if we were going to work together..” and then get into as many details possible.

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