Making use of hashtags to elevate your brand exposure is not as simple as trying to add #to your target keywords with social media updates happening faster than you blink.
Brands must now not only depend on mainstream hashtags but also be aware of rapidly growing consumer and influencer trends. It allows maximizing the use of the hashtag so that consumers of social networking sites don’t skip your comments. Many brands use social media analytics tools to adjust their hashtag marketing strategy and keep up with trend changes the second they occur to increase their presence in a globalized market. It’s worth knowing how to sell hashtags, but then you need to know how to make the most of them.
So, does your approach for hashtag aid or endanger your business?
I know, likelihood is… there won’t be any.
Nowadays, everyone uses hashtags, and without the right hashtag method–sprinkling your online posts with them without any strategies can do you more damage than good. So, using too many can also dramatically weaken your Fb page’s natural scope–mostly for months ahead.
And to make it more challenging–hashtags on Facebook, Instagram, LinkedIn, and Twitter doesn’t work the same way.
Building up a framework for the hashtags – So where and how to begin?
Until we delve deeper into each social media network, knowing the core audience and what hashtags they actually embrace is a key to a healthy hashtag strategy.
What and whom are you really targeting? #Odiafoodbuddys or just #Indianfoodsavys? You must target a certain group and make up your mind accordingly. And think, what is the value of your followers? Just take a Look at some of the friends and see what kind of hashtags they use in their comments. Could you find any patterns?
Until planning a plan on each social media platform, start with your target group.
SO, like your SEO target keywords, you can look for hashtags by keyword analysis before using them in any project. Find the number and frequency of posts associated with your selected hashtags. Study the hashtag combinations to see what’s highest-ranked or used the most.
Using hashtags in Instagram is an art! The Instagram algorithm determines the actual point and content of your post and makes it easily accessible for all community members. Hashtags are applicable in both stories and public posts.
When you click on an Instagram hashtag, it will carry you to see all the posts posted with this hashtag. The hashtags on Instagram are organized into two classifications–Top Posts or for posts which comes under a specific hashtag that gained the most commitment in the first 2 hours of making–like most likes and comments. Most Recent Posts–those published most recently and sequentially arranged.
Those two hashtag types will have an effect on your strategy for the Instagram hashtag. Your objective is to receive as many gazes as possible on your original post, i.e. to keep your post on top of the feed under either “Top Posts” or “Most Recent” posts. This will specify which hashtags to choose between:
- If it’s within 2 hours of posting you can create enough “buzz” in your community, you can just go to the ‘ Top Post ‘ – and pick a more influential hashtag. Ensure you do whatever you can in this two-hour window to involve your group – or your post will slide down the feed quickly.
- When you do not yet have a huge and committed group, it may make sense to strive to stay on top of ‘ Most Recent ‘ under less prevalent hashtags (niche). Never go for most popular hashtags – I mean the ones with the maximum number of posts and the greatest posting amplitude.
- Tap the top three hashtags and check the time between posting the recent posts. When new posts arise more often than every 5 minutes under this hashtag–chances are your post will be taken down over time, and you will never be noticed. Popular hashtags like #marketing #fashion #love are better to remain’ on top’ of 30 specialized hashtags and be seen by Hundred people for each. Although it may seem that far more people will see you by hitting more prominent hashtags, you won’t be able to stay on top for more than a couple of minutes–and the likelihood that many users will see your post is actually going to be very small.
- It’s time to find the right appropriate hashtags after identifying the class you’re searching for. Go to the search window and enter a couple of keywords that are important to your target audience, company, and post content. Tap on each hashtag and see how many people follow it, and how often this hashtag shows posts. It will enable you to decide how famous / niche the hashtag is and to select or discard it depends entirely on the classification of posts that you have chosen.
- Once you have selected the classification you want to strive for and which hashtags to use to stay a bit longer on top of this category, the objective is to include the right number of hashtags. You should be using 30 hashtags to identify and popularize your post and the content. Place them either in your post or in your first comment (which will not affect your organic reach).
Twitter was the social media platform that first implemented hashtags, so no surprise is the most complicated hashtag algorithm.
Also, hashtags are used to classify content into different sources–but by top, new, writer (people), and post channel you can search for them. For posts with images and videos only, there are different sections.
Amusingly, Twitter will also indicate which hashtags to check out depending on your location, your passions and who you are already following. Below the’ Trends for You ‘ tab (right) you could see your proposed hashtags. This is going to be vital for your hashtag approach on Twitter. Make absolutely sure you’re changing your position to your target audience’s location in the settings and see what’s going on in your region. And you will know what your crowd is likely to see under’ Trending in the nation of < user >’ in their Recommended Hashtags.
- Use 1-2 hashtags per post and aim to make them as often as a possible part of the # sentence.
- People frequently go to Twitter to discover the latest updates, so if a specific hashtag is a trend (e.g. # Brexit), people might be more inclined to check the latest and trending hashtags to learn the freshest news and opinions.
- You can add a whole new (and relevant!) illustration to your post if you really want to stand out in the new hashtags.
- Be descriptive instead of brief and general by using niche and’ long-tailed’ hashtags (like keywords). Try comparing: #marketing vs. #InstagramInfluencerMarketing.
- Try not to include any hashtags that are not important to your post material, company or targeted group just because they are popular–they can even get you recorded by many other users.
Hashtags on LinkedIn are pretty new – they were launched for 2018. LinkedIn hashtags function differently from Twitter and Instagram. In your posts (recent updates ) and reports, you could use them. But once you have uploaded them, you can’t edit or add hashtags.
- Use ‘Hashtags trending in your network’ to discover the relevant hashtags for your audience. Choose ‘My Network’ and then ‘See all’ under the ‘Hashtag’ section.
- Mix up the popular hashtags (with high follower volume) with ‘long-tailed’ niche hashtags.
- Limit the number of hashtags in your posts.
- Use business hashtags. Google ‘best business hashtags’ and see suggestions for your niche.
- Use LinkedIn’s suggested hashtags. LinkedIn will give you hashtag suggestions when you type your post/article that is relevant to the content of your post.
- Use at least one location-related hashtag if you have a local business.
Even though Facebook is the largest social media throughout this round-up (when it comes to the number of users), it left as the last one –since the specialists are split as two, whether Facebook hashtags are really’ work or not ‘.
It is certain, that there is no limitation to how many hashtags per post you should be using, more and more hashtags you use, the smaller the natural impact.
So, to give you a chance to succeed on Facebook with hashtags:
- Limit to 1-2 hashtags per post.
- Employ hashtags to label cyclical comments, e.g. # OctoberTip # FunFashion # ThrowbackFriday Instead, use common hashtags. You can also identify common business hashtags as well.
Last but not least
As we know, if you strip out all the’ personal’ aspect, there really is no sense in using social media for your company. On each social platform, having a consistent hashtag plan would help you achieve a lot of distant people in your target group than you might otherwise. It will also help you avoid reducing or banning your organic range.